Think Deeply, Think Well.

Founded by Drs. Sara and Jack Gorman, authors of the revolutionary new title ‘Denying to the Grave’, Critica is a community committed to making rational decisions about health and security. In a culture dominated by polarizing politics, and an abundance of unchecked misinformation, Critica exists to revolutionize the role of science in making rational health decisions.

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Read our take on important and relevant health and science topics.

  • Putting Science into Science Journalism
    April 22, 2018 | Health, Journalism, Public Health

    Most people learn about developments in science through popular media, both traditional news outlets like newspapers, radio, and television, and the variety of social media. It is therefore critically important that what gets reported about science is timely and accurate. Unfortunately, that is not always the case. There has been a marked reduction in recent […]

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  • Fear and the Electric Vehicle

    Few things are as certain among scientists as climate change. Political posturing aside, it is an accepted fact that human activities, especially burning fossil fuels and raising beef for human consumption, are increasing the earth’s temperature. This will lead to a host of dire consequences, motivating all countries except the United States to sign on […]

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Denying to the Grave: Why We Ignore the Facts that Will Save Us

The gap between what scientific evidence shows and the public believes has never been wider. In “Denying to the Grave: Why We Ignore the Facts that Will Save Us” Drs. Sara and Jack Gorman explore the reason behind science denial. The renowned father-daughter team call upon psychology, behavioral economics, epidemiology, and neuroscience to identify six basic reasons that people refuse to accept scientific findings. Using case studies such as vaccination refusal, personal gun ownership, climate change denial, and fear of GMOs, the authors show that even highly intelligent people are prone to fall victim to false conspiracy theories, anti-science charismatic leaders, and the confirmation bias, to make errant risk predictions and to shun scientific complexity. The Gormans make seven explicit recommendations for closing the gap between scientists and the lay public, placing the burden on scientists, journalists, educators, and all consumers of scientific information.

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Will science survive in a ‘post-truth’ society?

Following the publication of our critically acclaimed book, Denying to the Grave, Jack and I are launching Critica, a place for respectful dialogue about health and security matters. Come join us in exploring the ways our psychology and perceptions lead us to misguided decisions, and help us develop methods and programs for making informed ones.