Think Deeply, Think Well.
Founded by Drs. Sara and Jack Gorman, authors of the revolutionary new title ‘Denying to the Grave’, Critica is a community committed to making rational decisions about health and security. In a culture dominated by polarizing politics, and an abundance of unchecked misinformation, Critica exists to revolutionize the role of science in making rational health decisions.
See what we’ve been up to lately at Critica.
Critica CEO Sara Gorman on Australian RadioJanuary 11, 2018
Critica co-founder Sara Gorman provides continuing education at New Jersey Pharmacists Association Annual ConventionNovember 23, 2017
Critica Co-Founder & CEO Speaks at TEDMED 2017November 16, 2017
Read our take on important and relevant health and science topics.
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Have you ever had the experience of nearly hitting a deer with your car? If so, you may be familiar with the true meaning of the popular saying “deer in headlights.” This “freezing” that deer do when they are being charged by a predator, which is what they instinctually interpret your car as, is actually […]
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Over the course of the past month, we’ve been thinking a lot about why people don’t change their minds and what to do about it. We have actually been thinking about this problem for a few years, but in the past month in the course of some very rich conversations with people we’ve met at […]
The gap between what scientific evidence shows and the public believes has never been wider. In “Denying to the Grave: Why We Ignore the Facts that Will Save Us” Drs. Sara and Jack Gorman explore the reason behind science denial. The renowned father-daughter team call upon psychology, behavioral economics, epidemiology, and neuroscience to identify six basic reasons that people refuse to accept scientific findings. Using case studies such as vaccination refusal, personal gun ownership, climate change denial, and fear of GMOs, the authors show that even highly intelligent people are prone to fall victim to false conspiracy theories, anti-science charismatic leaders, and the confirmation bias, to make errant risk predictions and to shun scientific complexity. The Gormans make seven explicit recommendations for closing the gap between scientists and the lay public, placing the burden on scientists, journalists, educators, and all consumers of scientific information.
Will science survive in a ‘post-truth’ society?
Following the publication of our critically acclaimed book, Denying to the Grave, Jack and I are launching Critica, a place for respectful dialogue about health and security matters. Come join us in exploring the ways our psychology and perceptions lead us to misguided decisions, and help us develop methods and programs for making informed ones.