The gap between what scientific evidence shows and the public believes has never been wider. In “Denying to the Grave: Why We Ignore the Facts that Will Save Us” Drs. Sara and Jack Gorman explore the reason behind science denial. The renowned father-daughter team call upon psychology, behavioral economics, epidemiology and neuroscience to identify six basic reasons that people refuse to accept scientific findings. Using case studies such as vaccination refusal, personal gun ownership, climate change denial, and fear of GMOs, the authors show that even highly intelligent people are prone to fall victim to false conspiracy theories, anti-science charismatic leaders, and the confirmation bias, to make errant risk predictions and to shun scientific complexity. The Gormans make seven explicit recommendations for closing the gap between scientists and the lay public, placing the burden on scientists, journalists, educators, and all consumers of scientific information.