Denying to the Grave

The Origins of Critica

Following decades of collective research in public health and psychology, Drs. Sara and Jack Gorman wrote Denying to the Grave: Why We Ignore The Facts That Will Save Us, published by Oxford University Press.

The book, instantly receiving wide acclaim, explores the psychology behind why intelligent people make irrational decisions related to their health and security, the subconscious forces behind those decisions, and how to regain our footing on the path towards health and wellness.

Denying to the Grave focuses on some of the highest profile, public health controversies, including the safety of vaccinations, GMOs, nuclear energy, the safety of gun ownership and electroconvulsive therapy (shock therapy); controversies that hang on as the subject of continuous and rancorous debate, despite the existence of conclusive scientific evidence that should settle things.

With the creation of Critica, the concepts explored in Denying to the Grave will be applied to new issues and conversations. Physicians, journalists, scientists, and public health professionals will be invited to contribute their perspectives and expertise, creating a wider and more informed dialogue of complex topics.

Purchase your copy today to learn how we all reject sound scientific evidence in the face of health and security decisions, and how to rationally discern the flood of information on the issues that matter most.


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Hear What People are Saying

Denying to the Grave has received enthusiastic praise from the health and scientific community.

See all Praise & Reviews 


“Perhaps a new book, Denying to the Grave by public health specialists (a father and daughter team) Sara Gorman and Jack Gorman, can help us understand why facts and statistics fall on deaf ears time and time again…The book is thoughtful, exploring the psychology, neurobiology and evolutionary roots that underpin some of our decision-making, which can make adaptive behaviour maladaptive.”

New Scientist


“In this superb book, Sara E. Gorman (project manager, Johnson & Johnson Global Public Health) and psychiatrist Jack M. Gorman (CEO & chief scientific officer, Franklin Behavioral Health; The Essential Guide to Psychiatric Drugs) collaborate to explain why many people deny scientifically established facts, even in the face of compelling evidence…Perfect for fans of the subject and Daniel Kahneman’s Thinking, Fast and Slow.”

Library Journal, Starred Review


“The Gormans don’t just want to catalogue the ways we go wrong; they want to correct for them… Written before the election, they anticipate Kellyanne Conway and the rise of ‘alternative facts.'”

The New Yorker Magazine


Further Praise & Reviews