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Critica co-founder Sara Gorman provides continuing education at New Jersey Pharmacists Association Annual Convention

November 23, 2017

Critica co-founder and CEO Sara Gorman led a continuing education session at the New Jersey Pharmacists Association Annual Convention in Atlantic City, NJ on October 14. The session was entitled “Maximizing Benefits of Pharmaceutical Therapy: Communication Skills for Optimal Patient Outcomes.”

Among other things, Dr. Gorman covered some of the reasons why patients might resist accepted scientific fact about particular medical treatments, such as vaccines, and what pharmacists can do when faced with a vaccine-hesitant patient. She also discussed issues around medication adherence and best practices for counseling patients to improve adherence to medication and treatment. The session was interactive with plenty of opportunities for attendees to practice the communication skills Gorman presented. All pharmacists who completed the session received continuing education credit.